To combat preconceptions and stigmas related to ageism, this campaign embraces L’Oreal’s brand mission of worth and women’s empowerment. Featuring L’Oreal pro-age ambassador Jessica Rowe and supported by Penny Hill and Nadine Bush, this storytelling campaign challenges the social commentary around age and beauty - focusing on the inner beauty and confidence that grows with you as you age. Executed across TV, BVOD, social channels, OOH and POS across Australia and New Zealand, the campaign is currently live in market to promote L’Oreal’s Age Perfect Rosy Day Cream range.