For generations, Target has been a staple in Australian households. However, in recent years, the brand had lost its way. We needed to let Australians know that Target was getting back to what it was famous for: real quality, that’s really affordable. Because that’s the Target people know and love.

We launched the new ‘That’s Target’ platform with a series of honest and relatable spots that put Target products to the test. From 3AM wake-ups to teenage tantrums, we wanted to prove that they were up to the test of everyday family life, in all its wonderful, messy glory.

The integrated campaign included nine films, social, digital, outdoor and point-of-sale.